Data Feeds / Audience Data
Audience Data
Mobile audience data made of device-level segments built from app usage, POI brands, and POI categories, ready to activate or model in your platform.
Sample record (illustrative)
{
"device_id": "3f2a9c1e-7b4d-4e21-9a0c-5d8e6f1b2a47",
"segment_id": "COMP-0005"
}What's in the feed
A simple device-to-segment mapping that loads directly into audience tools and models.
device_id
Mobile advertising ID (AAID or IDFA)
segment_id
Identifier of the segment the device belongs to
Segment families
Segments are grouped by the signal they are built from.
app_usage
Devices grouped by the apps and app categories they use
poi_brand
Devices that visit specific brands
poi_category
Devices that visit categories of places
refresh
Weekly delivery
custom
Segments defined to your requirements
Audience data FAQ
What is mobile audience data?
Mobile audience data groups devices into segments based on behavior, such as the apps they use or the places they visit. Platforms use segments for targeting, measurement, and modeling.
How are segments built?
Segments are built from app usage, POI brand, and POI category signal in our data feeds.
How often are segments refreshed?
Segments are delivered weekly.
Can I get custom segments?
Yes. Talk to our solutions team to define segments from app, brand, or category signal.