Data Feeds / Mobile App Data
Mobile App Data
Mobile app data showing which apps devices use and when, with app names and categories for context. Available globally and joinable to our other feeds by device ID.
Sample records (illustrative)
// app usage
{
"device_id": "3f2a9c1e-7b4d-4e21-9a0c-5d8e6f1b2a47",
"device_type": "AAID",
"app_id": "com.example.weather",
"country": "US",
"epoch_timestamp": 1740708825
}
// app metadata
{
"app_id": "com.example.weather",
"name": "Example Weather",
"category": "Weather"
}What's in the feed
Two tables: app usage events and an app metadata reference table.
Configuration options
Scope app signal to the markets and categories you need.
Mobile app data FAQ
What is mobile app data?
Mobile app data records which apps a device uses and when. Companies use it to build audiences, enrich device profiles, and study app adoption.
What is in the app metadata table?
Each app ID is paired with the app name and category, so usage events can be grouped and filtered.
Can it enrich my existing location data?
Yes. App usage shares device IDs with our location data feeds, so it can be joined to your existing stream.
Which countries are available?
Mobile app data is available globally. Talk to our solutions team about coverage in your markets.