Data Feeds / Consumer Data
Consumer Data
Consumer data for enrichment and modeling: device-level age and gender, plus US consumer and B2B profiles with demographic, professional, and company attributes.
Sample demographics record (illustrative)
{
"device_id": "3f2a9c1e-7b4d-4e21-9a0c-5d8e6f1b2a47",
"platform": "AAID",
"age": 43,
"yob": 1983,
"gender": "F",
"country_iso2": "US",
"event_timestamp_epoch": 1765289470
}Device demographics
Age and gender at the device level, joinable to our other feeds by device ID.
Consumer and B2B profiles
US person-level profile data for enrichment and modeling, delivered separately from location data.
Consumer data FAQ
What is consumer data?
Consumer data describes the attributes of people and households, such as age, gender, income range, and job role. Companies use it to enrich records and build models.
What is the difference between demographics and profiles?
Demographics are age and gender at the device level. Profiles are US person-level records with demographic, professional, and company attributes.
Are profiles linked to location data?
No. Profiles are delivered separately from location data feeds.
What coverage is available?
Device demographics are available globally. Consumer and B2B profiles cover the United States.