Identity Data

Unify Your Cross-Channel Targeting and Measurement

Bridge the gap between devices and households with precision. Our Identity Data uses privacy-safe HEM<>MAID pairs, HEM<>IP pairs, and device event data to enable unified, cross-channel targeting, analytics, and measurement. Tap into a massive historical repository to build a complete, accurate picture of your U.S. consumer base.

The Power of Identity Resolution

  • Privacy-Safe Linkage: Securely connect devices and households using verified HEM to MAID and IP pairs.
  • Deep Historical Context: Leverage more than 1 billion historical identity records
  • Continuous Refresh: Stay accurate with approximately 200 million net new records added monthly
  • U.S. Exclusive: Highly focused, comprehensive coverage optimized specifically for the U.S. market.
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