Data Feeds / Location Data

Location Data Feeds

Mobile location data feeds that bring device location events from multiple supply sources into one normalized feed, configured to your spec and delivered to your team.

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Sample record (illustrative)

{
  "device_id": "3f2a9c1e-7b4d-4e21-9a0c-5d8e6f1b2a47",
  "platform": "AAID",
  "latitude": 41.89211,
  "longitude": -87.63012,
  "horizontal_accuracy": 8.0,
  "event_timestamp_epoch": 1765289470,
  "country_iso2": "US",
  "ip": "203.0.113.24",
  "app_id_hash": "0b378c0d95d8de5e",
  "consent": "Y"
}

What's in the feed

Every location data feed ships with a documented schema. Fields can be renamed, reordered, or transformed to match your pipeline.

device_id

Mobile advertising ID (AAID or IDFA)

platform

Device platform

latitude, longitude

Event location in decimal degrees

horizontal_accuracy

Accuracy of the location reading

event_timestamp_epoch

Event time as a Unix timestamp

ip, user_agent

Network and device context

country_iso2

Country of the event

app_id_hash, publisher_id_hash

Hashed source app and publisher

consent

Consent flag carried with the record

Configuration options

The same location signal, shaped to the way your product ingests it.

geography

US or international, with country selection and per-country delivery paths

precision

Coordinate precision rules and state-level privacy controls

recency

Windows that remove late-arriving events

source_mix

Include or exclude specific supply sources

hashed_ids

Hashed device ID option for privacy-sensitive use

format

Field mapping, value transforms, and custom schemas

Who uses location data feeds

Marketing & Ad Tech

Audience building and foot-traffic attribution.

Location data feed FAQ

What is a location data feed?

A location data feed is a recurring delivery of mobile device location events, each with a device ID, coordinates, a timestamp, and device context. Companies use it as a raw input for audiences, attribution, analytics, and models.

Which countries are available?

The feed is US-focused and available internationally across North America, Asia-Pacific, and Latin America. You choose the countries, and each can be delivered to its own path.

Is the data collected with consent?

Location signals are collected in-app with user consent, and a consent flag is carried with each record.

Can I receive hashed device IDs?

Yes. A hashed device ID option is available for teams that need location signal without raw device identifiers.