Solutions by Industry / Financial Services
Alternative data for financial services
Mobile location and POI visitation data for research and data science teams studying foot traffic, visitation trends, and real-world demand.
What research teams build with our data
Visitation trends
Track visits to brands and categories over time
Demand signals
Add real-world activity to research models
Future projections
Model mobility and app usage patterns to support portfolio positions
Financial services FAQ
What is alternative data?
Alternative data is information outside traditional financial sources, such as foot traffic or app usage, that research teams use to understand real-world activity.
Can we receive data without raw device IDs?
Yes. Location data can be delivered with hashed device IDs and a consent flag on each record.
How do we evaluate the data for research?
Request a sample for the brands, categories, and period you study. Our solutions team will configure it to your evaluation criteria.